And that was partially down to realising that there was an awful lot of things that I couldn’t do. Sir Jony Ive: I always felt enormously fortunate that I found what it is that I loved to do very, very quickly, a long time ago.
Apple product design has improved jony full#
The full audio clip can be found above: Jony Ive – Future of Design Rick Tetzeli (Moderator): How did you start in design? What did you learn from your (father) parents for other significant people in your life that got you into this profession? The audio quality is a little ropey (beware of clapping interludes!!) So we’ve pulled out some of the best bits of the interview. Whilst some people argue this makes ‘The Ring’ an anachronism, but as ‘Sir Ive’s’ talk highlights, I think the need to work together physically to nurture and develop ideas, means that for the foreseeable future, we’ll still need physical spaces to collaborate effectively on developing physical things.Īnyway, title aside, it’s a great interview and certainly worth listening to if you have any interest in emulating Apple’s success with the design process in generating great products. What’s exciting is how fast the world is developing online communication, collaboration, VR and working practices (such as ‘Agile’) that will make truly flexible and multidisciplinary creative teamwork increasingly possible and effective in future. Realise are strong advocates of multidisciplinary creative product development – but without Apple’s resources, it’s historically been really tough to achieve practically.
Apple product design has improved jony software#
He explains how they’ve designed Apple’s new doughnut-like ‘Ring’ HQ to enable them to create more fully multi-disciplinary design teams, where industrial designers, sound engineers, hardware and software guys, UX people, electronics engineers etc, can all work together throughout the process. There is one very important future perspective he offers though around the increasing complexity and interrelatedness of products and how this requires more effective multidisciplinary working practice to create these products. Like many ‘natural processes’, these things are somewhat timeless. I think a more accurate title would have been ‘The Nature of Design’. It has very little to do with ‘the future of design’, but more what design is. The only problem with his talk is that it was miss-titled. We like how he describes his reverence for the design process, how before starting the process there was nothing, and suddenly out of it comes something. In the interview Ive talks about what got him into design, what it is to be a designer, to design a product and the level of uncertainty you have when formulating ideas. In 2006, he was appointed as an honorary fellow of the Royal Academy of Engineering, and in 2012, he was knighted at Buckingham Palace for “services to design and enterprise”. In a 2004 BBC poll of cultural writers Ive was ranked the most influential person in British culture. In 2003 he was the inaugural winner of the Design Museum’s Designer of the Year Award. Ive has received a number of accolades for his work. Ive is the designer of many of Apple’s hardware and software products. Ive oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. He took the design to Apple and was hired immediately.
While working for a design firm in London he was asked by Apple, then a struggling company, to create a look for a new laptop. Sir Jonathan Paul “ Jony” Ive, KBE (born 27 February 1967), is an English industrial designer who is currently the chief design officer (CDO) of Apple and chancellor of the Royal College of Art in London.
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